Huawei has officially revealed the Pura X Max ahead of its April 20 launch event. While the announcement keeps things fairly broad, it confirms a new direction for foldable smartphones, hinting at a larger form factor and a different usage approach compared to typical foldables.
Huawei Pura X Max: First foldable with a horizontally wide foldable design
The Huawei Pura X Max is being positioned as the industry’s first horizontally wide foldable, focusing on a broader internal display rather than a tall, narrow layout. When unfolded, the device is expected to feature a screen of around 7.6 to 7.69 inches with a 16:10 aspect ratio, offering a tablet-like experience. This makes it closer in usability to compact tablets such as the iPad mini, especially for multitasking, media consumption, and productivity.
The outer screen is said to measure around 5.5 inches, allowing users to handle everyday tasks like messaging and calls without unfolding the device. The design includes a relatively flat frame, a centred punch-hole camera on the cover display, and a slightly offset punch-hole on the internal screen. At the back, Huawei appears to be using a horizontally aligned camera module with multiple sensors.
Under the hood, the Pura X Max is rumoured to be powered by Huawei’s Kirin 9030 chipset, which is also expected to feature in the Pura 90 series.
Huawei has already opened pre-orders in China, with the official launch scheduled for April 20 alongside the Pura 90 series. The official listing reveals that it will come in multiple storage options: 12GB+256GB, 12GB+512GB, 16GB+512GB (Collector’s Edition), and 16GB+1TB. Color choices include black, white, blue, gold, and orange.
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